We manage PPC campaigns exclusively for home service companies — tree services, window contractors, flooring, land clearing, gutters. Our clients see 40% lower cost-per-lead within 90 days.
A homeowner typing “tree removal dallas” into Google is ready to buy. We put you at the top of that search — sharp headline, the right sitelinks, click-to-call extension, and a landing page built to convert.
Blocks “DIY”, “free”, “cheap”, “jobs”, “training” and 190 more budget-burners.
Every ad includes Free Estimate, Service Areas, Reviews, and a tap-to-call button.
Not 6-12% like your homepage — dedicated pages for the exact service searched.
Full-service paid advertising built to generate leads for home service companies — not clicks, not impressions, leads that book jobs.
We've spent $5M+ on home service ads and know which keywords book $5K jobs vs attract tire-kickers. Tree services, window contractors, flooring, land clearing, gutters — we know every niche.
Most clients get their first PPC lead within 2-3 days, not months. We launch fast with proven campaigns from hundreds of home service accounts.
Negative keywords, geo-targeting, dayparting — we eliminate wasted spend systematically. Average 40% reduction in cost per lead within 90 days.
Month-to-month, cancel anytime. We deliver 30+ leads in 30 days or we work free until you see results. Our retention rate speaks for itself.
We analyze your current campaigns, find wasted spend, and identify opportunities. You get a complete report showing exactly what's working and what's burning money.
Keyword research, ad copy, landing pages, and tracking setup. Campaigns go live in 48-72 hours with proven structures from hundreds of home service accounts.
Weekly bid adjustments, A/B testing, negative keyword refinement, and channel expansion. We continuously optimize to lower your cost per lead.
Monthly ROI reports, call tracking data, and scaling recommendations. You see exactly which ads book jobs and where to invest more.
Don't take our word for it. These home service business owners tried other agencies before finding us.
"I tried Angi Leads, Thumbtack—just wasted money. Then I landed a $75k job through Home Service Direct. Most leads are $2k+, and they keep me busy year-round."
"In less than six months, we scaled, opened another office, acquired more employees, and we're already planning our third location for spring."
"Home Service Direct completely transformed our business. We're getting 10+ leads daily and adding $50,000 worth of jobs to our pipeline every week."
From 2-truck crews to multi-location operations — tree service owners across North America book more jobs with Home Service Direct.
First leads in 48-72 hours. Unlike SEO which takes months, PPC campaigns start generating leads within days of launch.
Campaigns are fully optimized by Week 3-4 as we gather data on which keywords, ads, and landing pages perform best. Full ROI is typically visible by Month 2 once we've dialed in targeting, bids, and negative keywords.
Most clients see their cost per lead drop 20-40% between Month 1 and Month 3 as we optimize.
Most home service companies start at $2,000-5,000/month in ad spend. We typically charge 15-20% of ad spend for management.
Minimum recommended: $1,500/month. Below that, there isn't enough data to optimize effectively or enough volume to keep your crews busy.
The right budget depends on your market, services, and growth goals. During your free PPC audit, we'll recommend a starting budget based on your specific situation and projected ROI.
You can, but most DIY accounts waste 30-50% of spend on irrelevant clicks. Common mistakes we see:
We've managed $5M+ in home service ads and know which keywords book jobs vs waste money. That experience saves most clients more than our management fee.
Yes. We run Google Search, Facebook/Instagram, Local Service Ads (LSA), YouTube, and Display/Retargeting.
Most clients start with 1-2 channels and expand as they see results. Google Search is usually the starting point because it captures high-intent searches. Facebook/Instagram works best for retargeting and generating demand in areas where search volume is limited.
We'll recommend the right channel mix based on your services, market, and budget during your free assessment.
99% of the time it's the setup — not the channel. The most common issues we fix when taking over accounts:
We'll audit your previous campaigns for free and show you exactly what went wrong and how we'd fix it.
Depends on your service and market. Typical ranges for our clients:
These are exclusive leads — not shared with competitors. During your free PPC assessment, we'll project your expected cost per lead based on your specific market and services.
Dominate Google Maps and local search results for long-term free organic leads
Learn MoreTurn more website visitors into booked jobs with optimized pages and forms
Learn MoreKnow exactly which marketing drives your best calls and highest-value jobs
Learn MoreSchedule a free 30-minute PPC assessment. We'll audit your current campaigns, find wasted spend, and build a plan to generate more leads at lower cost.
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Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.