We get your phone ringing with repair and replacement calls that book this week, plus the $2K-$6K seamless install and leaf guard jobs that pay the bills. One team runs Google, LSA, Facebook, SEO, YouTube, and mail, so you stop juggling vendors and get back on the ladder.
215 leads. 142 booked jobs. $426K in revenue from repair calls and financed seamless and leaf guard installs, with every call traced back to the ad that made it ring.
| Source | CPL | Leads | Booked | |
|---|---|---|---|---|
| G | Google Ads | $32 | 58 | 41 |
| f | Facebook & Instagram | $22 | 52 | 33 |
| ✓ | Local Service Ads | $35 | 40 | 28 |
| M | Google SEO | $0 | 30 | 21 |
| ▶ | YouTube Ads | $26 | 22 | 13 |
| ✉ | Direct Mail | $40 | 13 | 6 |
Google Ads, Local Service Ads, Facebook, SEO, YouTube, direct mail, your website, your reviews. We run all of it for you, all year, instead of you stitching together five vendors who never talk to each other. One team building your name in your market.
Paid ads turn on fast, but your reviews, your map pack ranking, and your brand keep growing the whole time we work together. A homeowner who saw your clog-cleanout video in spring calls you in the fall when the leaves drop. Six months in, more of your jobs come in without you paying per click.
Your ad accounts, your website, your Google profile, your reviews. They stay in your name, and you see exactly which channel produced each call. That $4K seamless gutter job came from a $32 Google click. No black box, and nothing held hostage if you ever leave.
Gutter work is two jobs in one: the quick repair and replacement calls that book over the phone, and the bigger seamless gutter and leaf guard jobs that pay the bills. Winning both takes more than one set of ads. Since 2018 we have run every channel for 100+ gutter companies, so you can stop piecing your marketing together and get back on the ladder.
100+ gutter clients, and that is all we do. We know a clogged-gutter or water-behind-the-fascia homeowner is ready to book this week, while a leaf guard buyer needs a demo and a financing offer. A generic agency that treats you like a dentist does not.
Google Ads, LSA, Facebook, SEO, YouTube, direct mail, your website and your reviews, all run by one team that talks to each other. No more juggling a web guy, an ad guy, and a mail vendor who each blame the other two when the calls slow down.
Paid ads turn the phone on fast, but we are also building your reviews, your map pack ranking, and your brand the whole time. Six months in, more of your gutter guard and seamless jobs come from homeowners who already knew your name, not from a click you paid for that day.
LeafFilter, Leaf Home, LeafGuard and Gutter Helmet outspend you on search every day. We cannot outbid a $100M ad budget, so we make you win on Local Service Ads, fast follow-up, real reviews, and financing offers that turn a local installer into the obvious local choice.
Your ad accounts, your website, your Google profile, your reviews, all stay in your name. You see exactly which channel produced each estimate and what it cost. If you ever leave, you keep everything you built. Nothing held hostage.
Month to month, cancel anytime. We don't lock you in because we don't need to. When your name is the first one homeowners call in your town and your crews are booked weeks out, you are not going anywhere.
A clogged gutter is an urgent call this week. A leaf guard job is a financed decision that takes a demo first. We run all six of these channels together so your company shows up the second someone searches a storm-damaged gutter tonight and stays in front of the homeowner tired of climbing the ladder twice a year.
We put your company at the top the second a homeowner searches "gutter repair near me" or "seamless gutter installation [city]." These are people with overflowing gutters or rotting fascia ready to book today, and we build the landing page and call tracking so you know every estimate that came from it.
Before-and-after clog photos and a "stop climbing the ladder twice a year" offer stop the scroll in your best neighborhoods. This is where leaf guard demos and seamless gutter jobs get sold, with a monthly-payment offer doing the heavy lifting since most guard work gets financed.
We get your company the top Google Local Service Ads spot for "gutter installation near me." That green checkmark next to your name is why a homeowner picks you over LeafFilter's glossy ad, and you only pay when the phone actually rings.
Gutter is hyper-local "near me" intent, so the map pack decides who gets the call. We rank your Google profile and website for "gutter installation [city]" with reviews, finished-job photos, and local content, so you pull estimates month after month without paying per click.
After we finish a job, we mail the whole street a sharp before-and-after with a "beat the leaves before winter" offer. Most of those neighbors have the same sagging gutters and are not searching online yet, so mail gets your name in their kitchen first.
We run your install and clog-cleanout videos in front of homeowners watching home-improvement content, targeted by home value and retargeted to anyone who visited your site. This is how you become the name they remember the day a gutter pulls off the fascia in a storm.
Here is exactly how each channel pulls in your repair calls, seamless installs, and financed leaf guard jobs, and makes your gutter company the name homeowners call before they call LeafFilter.
Don't take our word for it. These gutter contractors tried Facebook ads, hired agencies, and bought shared Angi leads before finding us.
"I tried Angi Leads and Thumbtack, just wasted money on shared calls. Then I landed a full-home leaf guard job over $9k through Home Service Direct. Most jobs are $2k+, and they keep my crew busy even in the slow stretch between seasons. They're legit, and I stand by them."
"In less than six months we added two install crews and a second seamless gutter machine to keep up with the guard demos coming in, and we're already planning our third truck for spring. Home Service Direct is the best marketing decision I've made for my company."
"Home Service Direct completely transformed our business. We're getting 10+ gutter leads daily and booking $50,000 worth of repair, seamless, and guard jobs every week. In just 6 months, we've grown from a 2-truck operation to 5 trucks."
From 2-truck crews to multi-location operations, gutter installers across North America book more jobs with Home Service Direct.
Every storm and every leaf drop sends homeowners searching, and the seamless and guard jobs go to the gutter company that answered first. Here's how to be that company.
If your schedule goes quiet between the spring and fall rushes, or your leaf guard demos dried up, book a 15-minute call with a gutter company marketing expert who only works with gutter companies.
We map out where your next repair calls and financed guard jobs come from, which zip codes have the older homes and heavy leaf cover, and how we'll beat LeafFilter in your market. A plan built for your area, not a cookie-cutter template.
We turn the channels on, your phone rings with ready-to-book repair calls and demo-ready guard buyers, and your crews stay booked weeks out, so you become the #1 gutter company in your area.
A generic agency runs the same playbook for a dentist, a law firm, and a gutter company. Gutter work does not behave that way. Demand jumps in the fall when leaves clog everything and again right after a storm tears gutters off the house, the tickets are smaller than most trades so cost per booked job matters, and a seamless install or a leaf-protection job is worth several times a basic cleaning.
We have run home service marketing since 2018, so we build around fall and storm spikes, push the high-value seamless and guard work, and route calls toward jobs that are close together so smaller tickets still pay.
Almost every time, it was the setup, not the channel. The usual misses are stock photos instead of real before-and-after gutter shots, targeting everyone in the metro instead of the homeowners and neighborhoods that actually buy, sending clicks to a homepage instead of a page built to make the phone ring, quitting in three weeks before the ads optimized, and no call tracking so nobody knew which ad booked the job.
Fix those and the same channels that "didn't work" start booking repairs, seamless installs, and guard jobs. That is most of what we do when a gutter company comes to us off a bad campaign.
Some of it pays off in days, the rest compounds over months, which is the whole point of running a system instead of one campaign. Local Service Ads and paid search can ring the phone within a week. Facebook usually takes a few days to settle in. SEO, reviews, and your Google Business Profile take a couple of months but then keep producing without a click charge on every call.
We start on the fast channels so you book work early, then build the rankings and reviews underneath so six months in, more jobs come to you without an ad behind every one.
Every call and form is tracked back to the exact channel that produced it, so you can see that the $2,400 seamless install came from a $40 Local Service Ads call, not a guess. Because gutter tickets run smaller, cost per booked job is the number we watch, and you get a straight weekly read on what booked, what it cost, and which zip codes are producing.
If a channel is not booking jobs, we move the money to one that is. That is the whole job.
For an established crew running the full system, a strong month is a booked-out schedule weighted toward the work that pays. Plenty of cleanings come in, especially through the fall, but the real wins are the ones that turn into a seamless replacement or a leaf-protection job, since gutter guards run a few thousand dollars and earn it back for the homeowner for years. A chunk of those calls come from people who already knew your name.
Early months are smaller while the engine and the brand work build. We work with everyone from a single-truck operation to multi-crew companies, and we build for steady, profitable growth, not a one-time spike of tire-kicker calls.
Don't trust us, verify us. We will hand you the numbers of current gutter clients so you can call and ask if they got the work, how fast it came, and whether they would do it again.
We work month to month with no long lock-in, and you own your ad accounts, your Google Business Profile, and every lead and recording. If we are not producing, you can walk and keep all of it. We would rather earn next month than trap you in a contract.
Hop on a 15-minute strategy call. We'll show you how many repair calls and financed seamless and leaf guard jobs are up for grabs in your market, and how to start landing them.
Marketing for gutter companies is not one channel, it is all of them pulling together. Gutter advertising on Google, Facebook, and the map pack only pays off when it runs as one system. That is the difference between real gutter marketing and a freelancer boosting a post once a month.
If you cannot name the channel that booked your last five gutter installs, you do not have a marketing system, you have a pile of receipts. Most gutter companies are not under-marketed. They are scattered: a little Facebook here, a yard sign there, a website some agency built and forgot, and no way to tell which dollar turned into a full-home guard package. This guide is about fixing that, owner to owner.
The problem is almost never that you are doing too little. It is doing six things halfway instead of three things all the way: a post boosted when you remember to, a Google profile with four photos from 2021, ads bidding on "gutters" instead of "gutter guards near me," and nobody answering the phone on the first ring when the leaves drop. Add the tracking problem on top, if you do not know cost per booked job by channel, every budget decision is a guess, and on tickets this size a guess is expensive.
The takeaway: a gutter company that does three channels well and tracks every lead beats one running ten channels it cannot measure, every single time.
You do not need fifteen advertising ideas, you need the handful that consistently put installs and guard packages on the schedule, run correctly:
Google Local Service Ads. Pay per lead, not per click, with the blue Google Verified badge above every organic result. The highest-intent placement there is for "gutter installation near me."
Google Search Ads. Bid the high-ticket searches like "gutter guards cost," send clicks to a page built for gutter work, block junk searches like "DIY gutter repair" with negative keywords.
Facebook lead ads. Homeowners do not replace gutters the week they notice a problem, they wait months. A lead-magnet ad (a cost guide, a guard comparison chart) captures them early and nurtures them until they are ready.
Instagram before/after content. A sagging, overflowing gutter run replaced with a clean seamless install is the kind of transformation photo that stops a scroll and earns DMs without any ad spend.
Direct mail to older neighborhoods. Homes 15-30 years old, $300K+ value, get an oversized postcard with a real offer. Zero digital competition while a dozen companies fight over the same keywords.
Yard signs at every job site. The highest close rate on this list. A neighbor with a similar home and similar gutter problem walks over because they watched your crew work three doors down.
Vehicle wraps. A wrapped truck already driving your routes daily is a one-time cost that keeps generating "I saw your truck" calls for years.
Google Business Profile, fully built out. Photos, weekly posts, and a steady review flow feed the map pack and your Local Service Ads ranking at the same time, for free.
A structured referral program. Pay $200-$400 only when a referred job closes. Referrals close at 50%+ because the homeowner already trusts you before you show up.
YouTube pre-roll. A short clip in front of home-improvement content reaches homeowners already in research mode, for pennies per view.
Everything past those ten is a multiplier, not a replacement. Build the core first, then add the extras.
Likes, impressions, and "reach" do not pay your crew. The number that runs a gutter business is cost per booked job, what you spent on a channel divided by the jobs it actually booked. A Local Service Ads call can cost more than a Facebook lead and still be cheaper per booked job, because the intent is higher, and you cannot see that without call tracking on every lead. Track that number and the budget decisions get obvious: scale what books $4,000 guard packages, cut what books $150 cleanings that barely cover the gas.
Brand awareness with no lead capture. A boosted post that gets likes and zero phone calls is money spent, not invested. Every ad needs a way to collect a name and a number.
Broad match keywords. Bidding on "gutters" pulls in "how to clean gutters" and "gutter size calculator" searches. Those clicks cost real money and never call a contractor.
Sending traffic to the homepage. A homeowner who clicked a "gutter guard" ad wants a fast, dedicated gutter guard landing page with photos and pricing, not a slow homepage listing six unrelated services.
No follow-up after the first call. Most homeowners need three or more touches before they book. One call and done throws away most of the ad budget already spent.
Running the same ad for months. Creative fatigue is real: cost per lead can double once an audience has seen the same photo six or eight times.
Week 1: Fully build out your Google Business Profile with 25+ project photos, order yard signs, and set up call tracking on every number you plan to use.
Week 2: Launch Google Search Ads on 10-15 exact-match gutter keywords with service-specific landing pages, activate Local Service Ads, and mail referral cards to every past customer.
Week 3: Build a Facebook lead magnet and launch lead-gen ads, start posting before/after photos to Instagram, and publish your first weekly Google Business Profile update.
Week 4: Place yard signs at every active job, schedule the vehicle wrap, and pull a list of 2,500 high-value addresses for the first direct mail drop. By day 30 most gutter companies have 5-6 channels live and generating leads instead of one channel run halfway.
When a homeowner gets three quotes, the star rating and review count usually decide who they trust before price ever comes up. Reviews are the single biggest driver of where you show up in the Map Pack and the Local Service Ads lineup. A 4.9 with 200 reviews beats a 4.7 with 30 nearly every time, and on a guard package worth thousands, that trust is what closes it. Build a simple system to ask every happy customer at the right moment, it compounds: more reviews lift rankings, which bring more calls, which bring more reviews.
A lot of owners do not see the trap until they try to leave. The agency builds the ad account, the Business Profile, the call tracking, and the website under their own name, so the day you stop paying, it all walks out the door with them. Insist on owning your ad accounts, your Google profile, your website, and your data from day one. A partner confident in their work has no problem with that, because they keep you by booking jobs, not by holding your assets hostage.
Whether you call it gutter marketing, gutter advertising, digital marketing for gutter, or just marketing for gutter that books jobs, the scoreboard never changes: a full schedule, not vanity metrics. A gutter marketing company that cannot tie spend to booked work is not worth your money.
We have run marketing for over 100 home service companies since 2018, and over $5M in managed ad spend. We build the whole system, the ads, the landing pages, the Google profile, the reviews, and the call tracking, and we manage it to one number: booked gutter jobs, weighted toward the guard and full-home work where your margin really lives. Everything is tracked, you own your accounts, and we work month to month. If your marketing feels busy but your schedule has open days, that is the problem we solve.
Get My Gutter Marketing PlanGrab a 15-minute call and we'll show you the repair calls and financed guard jobs up for grabs in your market. No contracts, no pressure.
Full-service marketing agency exclusively serving home service contractors. Generating 50-200+ exclusive leads per month since 2018.
