Home Service Direct is a husband-and-wife-founded marketing agency working exclusively with home service contractors — tree, window & door, flooring, land clearing, and gutters. We've helped 100+ owners scale from a single truck to multi-location operations with proven lead generation systems. No generic agency playbooks. No shared leads. No long contracts.
David Longacre started Home Service Direct after running digital campaigns for contractors and watching agency after agency burn their budgets. Most agencies treated a tree service company the same way they'd treat a dental clinic or a law firm — same generic Google Ads templates, same shared-lead models, same empty monthly reports. Contractors deserved better. Home Service Direct was built to give them a team that actually understood how their phones ring, how their jobs get sold, and how their crews get booked.
Running an agency isn't just campaigns — it's onboarding, reporting, client communication, quality control, and the hundred small promises you make every week. David's wife and co-founder, Burcu Longacre, joined to run operations and client success. She built the internal systems that turn a solo marketer into a real team: onboarding that takes days not weeks, weekly reporting that actually shows up, and a client-success process that catches issues before they become churn. David runs strategy. Burcu makes sure it actually ships.
Eight years and thousands of campaigns in, we know which Google Ads keywords book $5,000 jobs vs. the ones that bring tire-kickers. We know Facebook targeting by lot size and home value beats broad demographics 4-to-1. We know local SEO wins the Map Pack in 60 days when the on-page, GMB, and citations are stacked in the right order. Every playbook we run has been battle-tested — across tree service, window & door, flooring, land clearing, and gutters — before it ever lands in your account.
We manage $5M+ in annual ad spend across 300+ local markets for 100+ home service contractors — from single-truck operators to multi-location crews doing eight figures. We don't take on law firms, dentists, or e-commerce stores. Home service is all we do, and it's the only reason we're good at it.
A husband-and-wife team plus a senior marketing director — no revolving door of junior account managers. When you call, you talk to the people who actually build and optimize your campaigns.
David founded Home Service Direct in 2018 after years running digital marketing for contractors and watching mainstream agencies treat a tree service company the same as a dental clinic. He's personally managed campaigns for 100+ contractors and built the multi-channel lead systems that power every client account — Google Ads, LSA, Facebook, YouTube, SEO, and direct mail.
Burcu runs operations, client success, and the internal playbooks that keep every account on track. Originally from Turkey with a background in international business, she's the reason our onboarding takes days, not weeks — and the reason clients actually get their weekly reporting. If something ships on time at HSD, it's because Burcu said so.
Adam owns campaign strategy and daily optimization across every client account. Deep PPC chops, a conversion-rate obsession, and a zero-tolerance policy for wasted ad spend. He's the one inside your Google Ads account at 7am making sure every click is qualified and every dollar is working. If it doesn't convert, it doesn't stay live.
We don't sell packages or retainers. We sell leads. If you're not getting 30+ leads in 30 days, we work for free until you do.
We only work with home service companies. That focus means we know your customers, your seasons, and your competition better than any generalist agency.
You see exactly what we're doing, what it costs, and what it produces. Weekly reports, real-time notifications, and call tracking on every lead.
Month-to-month agreements because we earn your business every month. Our average client stays 18+ months because the results speak for themselves.
Schedule a free 30-minute marketing assessment. We'll audit your current marketing, show you what your competitors are doing, and map out a plan to get you more leads.
Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.