We're David and Burcu Longacre. Since 2018 we've run Google, Facebook and Local Services ads for tree service, window and door, flooring, land clearing and gutter companies. That's all we do. You get a full team that knows your trade: Google and Facebook ads specialists, each group led by a manager, and a client success manager who knows your business. No shared leads, no long-term contract.
We learn how your business makes money: the jobs you want more of, your busy and slow seasons, how many crews you need to keep booked, and where you want to be next year. Then we build the plan to get you there and keep adjusting it as you grow. No call center and no rotating reps. Every part of your growth has a named leader.
FOUNDER
David started Home Service Direct in 2018 and has worked with 100+ contractors since. He's usually your first call with us. He looks at where your business is today and where you want it to go, then builds the plan to get there: which jobs to chase, which towns to grow into, and what to spend to do it.
CO-FOUNDER
Burcu runs the operation behind every account: onboarding, the checklists the team works from, and following through on what we promised you. She has a background in industrial engineering, and it's why onboarding takes days, not weeks. If something ships on time at HSD, it's because Burcu said so.
Your main point of contact. Sebastian gets to know your business: which jobs pay best, when your crews need more work, and how your leads are turning into booked jobs. Sebastian keeps the whole team working toward what you need next.
Marko leads our team of Google Ads specialists. They put you in front of homeowners the moment they search for what you do, on Google and in Local Services Ads. Marko sets the strategy for your account and makes sure more of your budget goes to the jobs you want.
Andrea leads our team of Facebook Ads specialists. They reach homeowners in your towns on Facebook and Instagram before they ever search, so you have work lined up even in slow months. Andrea sets the strategy and keeps fresh ads running so your cost per lead stays down as you grow.
If you're not getting 30+ leads in your first 30 days, we keep working for free until you do.
You stay because the phone is ringing, not because a contract says you have to. No setup fees.
Every lead hits your phone the moment it comes in, and calls are tracked. You get a weekly report showing what you spent, how many leads it brought in, and what we changed.
We don't work with law firms, dentists or online stores. We already know your busy season, your customers, and what a good job is worth to you.
David spent years running ads for contractors and kept seeing agencies treat a tree service like a dentist's office: the same templates, leads shared with three other companies, and monthly reports nobody could read.
He started Home Service Direct in 2018 to do it differently. We work only with home service companies, every lead goes to you alone, and the reports are written for an owner, not a marketer. Burcu joined to run operations and built the systems that keep every account on track as we've grown.
Book a 30-minute strategy call. We'll audit your current marketing, show you what your competitors are doing, and map out a plan to get you more leads.
Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.