We generate 50-300 exclusive flooring leads per month for flooring companies. Specialized flooring digital marketing with proven multi-channel systems built specifically for flooring service contractors.
168 leads. 84 booked jobs. $336K in revenue — every dollar you spent traced to the ad that produced it.
| Source | CPL | Leads | Booked | |
|---|---|---|---|---|
| G | Google Ads | $44 | 45 | 25 |
| f | Facebook & Instagram | $31 | 41 | 19 |
| ✓ | Local Service Ads | $48 | 31 | 17 |
| M | Google SEO | $0 | 24 | 12 |
| ▶ | YouTube Ads | $36 | 17 | 8 |
| ✉ | Direct Mail | $56 | 10 | 3 |
Google Ads, Facebook, Local Service Ads, SEO, YouTube, Direct Mail — six channels working together. When one slows down, the others keep your crew booked. No more "single-channel panic" when Facebook has a bad week.
Every week we move your budget toward the channel, campaign, and keyword producing the most booked flooring jobs. When Facebook pulls ahead of Google, we shift. Your money always chases the crew’s best bookings — automatically.
Every call, text, and form tagged to the exact ad that produced it. That $12K install? Came from a $44 Google click. No agency black box — you see exactly which campaign paid for which job.
We're a flooring marketing agency that exclusively works with flooring companies and flooring service contractors. We've helped 150+ flooring service businesses scale from 1-2 crews to 3+ crews through consistent lead generation.
150+ flooring clients. We know which marketing channels book emergency flooring vs. scheduled maintenance. It's all we do.
Most clients see their first flooring leads within 48-72 hours. We focus on channels that deliver immediate results while building long-term assets.
Month-to-month agreements. No long-term contracts. We earn your business every single month with results you can measure.
Google Ads, Facebook, LSA, SEO, YouTube, Direct Mail — when one channel slows down, the others keep flooring leads flowing into your pipeline.
Not shared with 5 competitors like Angi or Thumbtack. Every lead goes directly to your business and nobody else.
Cancel anytime. We don't lock you in because we don't need to. When you're getting 50-300 leads a month, you're not going anywhere.
Instead of relying on one lead source, we build a complete flooring marketing system using 6 proven lead generation channels. Each generates different flooring leads — from whole-home renovations to room-specific projects. When one slows down, the others keep leads flowing.
Rank on Google’s first page for “flooring installation [city]” and “flooring company.” We optimize your website, Google Business Profile, and create content targeting flooring keywords. Generates free leads long-term without ongoing ad costs. Results: 20-100 leads/month Cost: SEO Growth Package
Target affluent neighborhoods with 3-touch campaigns featuring your flooring installations photos, a business owner’s perspective, and your image. Perfect for targeting flooring installation and flooring for high-value property owners in targeted zip codes. Results: 20-100 leads/month Cost: $50-85 p
Showcase your flooring videos to homeowners watching flooring and home improvement videos. Target by property value, demographics, and retarget people who searched for flooring services. Perfect for brand building & showing your expertise. Results: 20-50 leads/month Cost: $35-65 per lead
Best for: High-intent phone calls, homeowners requesting quotes, same-day consultations, renovation-focused homeowners
Best for: High-intent phone calls, homeowners requesting quotes, same-day consultations, renovation-focused homeowners
Best for: Whole-home flooring leads, premium hardwood and tile installation leads, renovation-focused homeowners
Here's exactly how each channel works, what you get, and why it's effective for flooring companies:
Don't take our word for it. These flooring contractors tried Facebook ads, hired agencies, and used Angi's before finding us.
"I tried Angi Leads, Thumbtack—just wasted money. Then I landed a $75k job through Home Service Direct. Most leads are $2k+, and they keep me busy year-round, even during slow season. They're legit, and I stand by them."
"In less than six months, we scaled, opened another office, acquired more employees, and we're already planning our third location for spring. Home Service Direct is the best marketing decision I've made for my company."
"Home Service Direct completely transformed our business. We're getting 10+ leads daily and adding $50,000 worth of jobs to our pipeline every week. In just 6 months, we've grown from a 2-truck operation to 5 trucks."
From 2-installer crews to multi-location operations — flooring contractors across North America book more jobs with Home Service Direct.
Every week without a system, the $10K+ jobs in your area go to the contractor who showed up first. Here's how to be that contractor.
If your phone isn't ringing off the hook with new jobs and new customers all year long, it's time to schedule a call with a tree service lead generation expert.
During your call, talk about your goals for your business. Before you hang up, you'll have the beginnings of a marketing plan to grow your company.
Start winning online, earning more money, beating your competition, and becoming recognized as the #1 tree service business in your community.
Hop on a free 15-minute strategy call. We'll show you exactly how many $10K+ projects are available in your market and how to start landing them.
Flooring marketing requires specialized knowledge:
We've spent $5M+ on flooring marketing. We know what works.
Most flooring companies who tried Facebook ads made these mistakes:
We've tested 1,000+ Facebook ad variations for flooring companies. We know exactly what works.
Most clients get their first lead within 48-72 hours. Timeline by channel:
We ALWAYS start with fast channels (LSA or Facebook) so you see results immediately, then layer in longer-term channels for sustained growth.
Yes. We work with flooring companies ranging from 1 crew ($500K/year) to 15+ crews ($10M+/year). Our Starter Package is designed for smaller companies looking to scale from 1-2 crews to 3-5 crews. If you're doing $500K+/year and want to grow, we can help.
Depends on your package and market size:
All leads are exclusive (not shared with competitors). If you're in a major metro like Houston, Phoenix, or Dallas, expect the higher end of these ranges.
We provide local flooring marketing in 50+ markets nationwide including: Houston, Phoenix, Dallas, Atlanta, Denver, Tampa, Charlotte, Nashville, Austin, Las Vegas, Portland, Seattle, San Diego, Sacramento, Orlando, Jacksonville, Fort Worth, San Antonio, Indianapolis, Columbus, Raleigh, and more.
If you're in a metro area with 100K+ population and established flooring demand, we can generate leads for you.
Don't trust us. Verify.
We give you phone numbers of current flooring clients. Call them. Ask:
We're the only flooring marketing agency that does this because we're confident in our results. If our clients say we don't deliver, don't hire us. We're betting they'll tell you we're legit.
Every lead is tracked with call tracking, form submissions, and CRM integration. You'll see exactly which marketing channel generated each flooring lead, your cost per lead, and your conversion rate. We provide weekly reports showing your online presence growth, Google Business Profile performance, and lead quality metrics.
Generic agencies treat you like a dentist or law firm. We know "hardwood installation" converts completely differently than "LVP flooring cost."
Renovation season pushes, pre-holiday upgrade campaigns, new year remodel promos. We plan around your demand cycles.
Map Pack optimization, location-based content, and geo-targeted ads that own your service area against 20-50 local competitors.
Whole-home flooring books at $5K-$15K. We optimize for those — not $800 single-room patches.
Generic agencies are guessing. We've done this 150+ times.
The biggest mistake in flooring marketing is treating all flooring as one category. Running a single "flooring installation" campaign for hardwood, LVP, tile, and commercial wastes budget on mismatched messaging.
Hardwood: 45-90 day research cycles, $8,000-$20,000 projects. Educational content converts best.
Luxury vinyl plank (LVP): 18% YoY growth, $3,000-$8,000 projects, 2-4 week decisions. Price comparison content works well.
Tile and stone: Room-specific searches dominate. Room-specific landing pages capture 40% more traffic.
Commercial: B2B relationships, $20,000-$200,000+ contracts. Separate channels for residential vs. commercial.
Flooring is inherently visual — homeowners are choosing a surface they'll see daily for 15-25 years. 78% of homeowners cite project photos as the most influential factor when selecting a contractor, ahead of price and reviews.
Professional before/after galleries organized by material AND room type convert at 2-3x the rate of stock photo sites. Real project photos in real homes build authenticity no sales copy can match.
Sources: NWFA / Floor Covering News / SBA
Want us to build material-specific campaigns that convert flooring buyers? 80+ flooring contractors trust us to deliver 50-200 leads per month.
The exact 6-channel system we run for 100+ flooring contractors to book $5K-$15K jobs. Read it in 10 minutes. Use it for free.
Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.
