Local Service Ads sit at the very top of Google — above every paid ad and organic result — with a green Google Guaranteed badge. We handle verification, bidding, lead disputes, and optimization so you pay-per-lead instead of per-click.
Local Service Ads sit above every Google Ad, above the Map Pack, and above every organic result. The green Google Guaranteed badge is the first thing a homeowner sees — and it's the only real estate on the page you can't buy at auction.
Google has verified your license, insurance, and background. Homeowners see it before anything else.
No pay-per-click gambling. Every dollar spent equals a real, ready-to-book inbound lead.
We dispute every bad lead within 30 days so Google credits them back. Most contractors leave this money on the table.
Every piece of the Local Service Ads machine, built and maintained by our team.
We upload your licenses, insurance, background checks, and business details. We respond to every Google request so your verification ships in 2-4 weeks instead of 2-4 months.
We map your service area down to the zip code and focus your budget on the highest-value neighborhoods — not the ones where you lose money driving to estimates.
Spam? Wrong service? Outside your area? We dispute every invalid lead so Google credits you back. Most contractors leave this money on the table — we don't.
LSA rewards fast responders and high close rates. We adjust your weekly budget and bid multipliers based on which services, times, and zip codes are actually booking jobs.
Every LSA call routed to your phone (or ours, forwarded to you). Every lead recorded, scored, and added to your weekly report so you see which leads close.
Google Guaranteed leans heavily on your review volume and response rate. We wire up a review-request flow that adds 8-15 new 5-star reviews per month automatically.
Not every home service is eligible for LSA. Tree, windows, flooring, land clearing, gutters — we know the exact service categories to register, and the ones to avoid.
Google asks for additional documents during verification. If you miss a request, verification stalls for weeks. We're your point of contact and we respond same-day.
LSA credits back invalid leads — but only if you dispute within 30 days. Most contractors dispute maybe 5% of bad leads. We dispute 100% of the ones that qualify.
LSA alone caps out eventually. We run LSA + traditional Google Ads + retargeting so you fill every lead slot Google has to offer in your market.
We pull your license, insurance, and background check docs. Submit everything to Google on day one.
We respond to every Google document request within 24 hours so your approval doesn't stall.
Budget set, service area mapped, bid multipliers configured for your highest-value zip codes.
Weekly bid and budget tuning. Daily lead disputes. Monthly strategy reviews with your account manager.
Don't take our word for it. These home service business owners tried other agencies before finding us.
"I tried Angi Leads, Thumbtack—just wasted money. Then I landed a $75k job through Home Service Direct. Most leads are $2k+, and they keep me busy year-round."
"In less than six months, we scaled, opened another office, acquired more employees, and we're already planning our third location for spring."
"Home Service Direct completely transformed our business. We're getting 10+ leads daily and adding $50,000 worth of jobs to our pipeline every week."
From 2-truck crews to multi-location operations — tree service owners across North America book more jobs with Home Service Direct.
LSA is pay-per-lead, not pay-per-click. Typical cost per qualified lead ranges from $18 to $75 depending on your service and market. You set a weekly budget and Google stops showing your ads once you hit it. Most of our clients run $150-$800/week on LSA.
Google publicly says 2 weeks. Without an agency managing document requests, it commonly drags to 6-8 weeks because Google asks for additional docs and most contractors miss the emails. With us handling verification, our clients typically go live in 2-4 weeks.
Tree service, window replacement, flooring, roofing, gutters, painting, plumbing, electrical, HVAC, pest control, locksmith, moving, and many more. Land clearing sits in a gray zone — we'll tell you on the strategy call whether your exact services qualify.
Yes — and you should. LSA and Google Ads target different parts of the result page. Running both captures more clicks and more leads, and the two feed each other's quality scores.
Every LSA lead can be disputed within 30 days. If the lead was a wrong number, spam, out of your service area, or asking for a service you don't offer, Google credits it back. We dispute every invalid lead for you automatically.
Google doesn't require a minimum, but realistically you need 15+ 4-5 star reviews to compete. If you're below that, we build your review flow as part of onboarding so your LSA placement climbs as reviews come in.
Dominate Google Maps and local search results for long-term free organic leads
Learn MoreTurn more website visitors into booked jobs with optimized pages and forms
Learn MoreKnow exactly which marketing drives your best calls and highest-value jobs
Learn MoreBook a 15-minute strategy call. We'll review your LSA eligibility, your competitors' spend, and what a realistic lead volume looks like in your market.
Book My Strategy Call
Why Is Your Competitor Always at the Top of Google with That Green Checkmark? You search "plumber near me" or "HVAC repair" and there they
Read Article →
You Spent $4,200 on Window Leads Last Month. You Closed $30,000 in Jobs. You Think That's a Win. It's not. Your $4,200 bought 70 shared
Read Article →
Your Competitor Spends $4,200/Month on Google Ads and Generates 55 Leads at $76 Each. You Spent $3,800 and Got 11 Leads at $345 Each. Same
Read Article →
Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.