Every Door Direct Mail and targeted mailing lists designed for home service contractors. We handle design, printing, carrier routing, and response tracking — and deliver response rates 2-5x higher than agencies who don't know your industry.
Email has a 1% open rate. A well-designed EDDM postcard has an 80%+ open rate — and it sits on kitchen counters for days. We design, print, route, and track direct mail that books same-day estimates.
Big headline, specific offer, urgency, single call-to-action. Tested layouts for contractors.
Homeowners most likely to need your service — not renters, not apartments.
Every call routed through a tracked number so you know exactly which drop generated it.
Turnkey direct mail — we handle every step from list to response tracking.
We pull homeowner lists filtered by property value, home age, length of residence, estimated income, and likelihood to spend on your service. No renters. No spray-and-pray.
Every postcard and letter built on a proven direct-response framework — big headline, specific offer, urgency, and a single call-to-action. No brochure-style "nice to meet you" fluff.
High-quality 8.5x5.5 or 11x6 postcards on 14pt coated stock. Variable data printing so each piece can include the homeowner's name, city, or neighborhood.
EDDM for saturation (every door in a zip code) at $0.28/piece. Targeted first-class for precision at $0.65/piece. We run the numbers and pick the model that hits your CAC target.
Every campaign gets a dedicated tracked phone number and a unique QR code. You see exactly which mailing, which zip code, and which offer generated every call.
A single drop gets noticed. Three drops get calls. We sequence drops 21-28 days apart so recipients see your offer multiple times — that's where the real response rates come from.
Email has 1-3% open rates. Direct mail has 80%+ open rates for homeowners 45+. For high-ticket home services, mail physically sits on the counter until the homeowner makes a decision.
After a storm, homeowners WANT your postcard. For seasonal services (tree trimming, gutter cleaning, mulch), mail hitting the week intent peaks converts at 2-3x email.
Homeowners who get a postcard and then see your Facebook retargeting ad convert at 3-4x vs either channel alone. We pair every mail drop with digital retargeting.
Most agencies send the same "We're the Best in Town" postcard. We write direct-response copy with specific offers, neighborhood-level targeting, and tracking — the stuff that actually gets called.
Pick zip codes, build targeting criteria, define offer, set budget and expected response goals.
Postcard design, variable-data setup, dedicated tracking phone number, QR code for digital response.
Production, USPS approval, drop at the post office. Expect mail in homes 5-10 days after drop.
Log every call. Measure response by zip and offer. Schedule drop #2 based on what performed best.
Don't take our word for it. These home service business owners tried other agencies before finding us.
"I tried Angi Leads, Thumbtack—just wasted money. Then I landed a $75k job through Home Service Direct. Most leads are $2k+, and they keep me busy year-round."
"In less than six months, we scaled, opened another office, acquired more employees, and we're already planning our third location for spring."
"Home Service Direct completely transformed our business. We're getting 10+ leads daily and adding $50,000 worth of jobs to our pipeline every week."
From 2-truck crews to multi-location operations — tree service owners across North America book more jobs with Home Service Direct.
EDDM saturation mailings typically produce 0.5-1.5% response. Targeted homeowner lists produce 2-5% response. For seasonal services (storm response, gutter cleaning, tree work in spring) we regularly see 4-7% on well-timed drops.
EDDM runs about $0.28 per piece all-in (design, print, postage). Targeted first-class is about $0.55-$0.70 per piece. A typical 5,000-piece drop costs $1,400-$3,500. We recommend 3-5 drops spread over 60-90 days for real compounding results.
Mail hits homes 5-10 days after drop. First calls start that week. The bulk of response comes in weeks 2-4 after the mail arrives. Some homeowners save the postcard and call months later — we've had leads come in 6+ months post-drop.
EDDM is cheaper per piece and works for high-volume services (tree, lawn, gutters). Targeted mail is more expensive per piece but produces 2-3x the response for higher-ticket services (windows, flooring, roofing). Most clients run both.
Both. Year-round mail builds brand recognition so your name is already familiar when a homeowner needs you. Seasonal blasts (after storms, before winter, early spring) capture the peak intent moments. Our best clients run a 12-month schedule with seasonal surges.
Every campaign gets a unique tracked phone number printed on the piece. Every call is recorded, scored, and tied back to the mailing. You'll know exactly how much revenue every $1 spent on mail produced — same transparency as digital.
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Learn MoreKnow exactly which marketing drives your best calls and highest-value jobs
Learn MoreBook a 15-minute strategy call. We'll map your service area, estimate realistic response rates, and put together a direct mail plan with exact costs and timelines.
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Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.